
I really think it must be hard to be a rebel here in this part of the Balkans. I really do. The peer pressure that’s so evident stifles the will of most young people to want to do much in the way of progression (apart from run away to another country where they think the streets are “paved with gold”). They simply don’t want to see that it’s “Same Shit, Different Location”
Being an immigrant is cool.
Yeah right!
Together with the schadenfreude that is expressed almost on a daily basis here, the recipe for disaster especially for civil society lurks and looms over the shoulder every single day.
Why this depressive tone you may well ask.
These past few days, I have spent some time at “Demofest”, a local indie/rock band competition organised for groups based in the region. It’s well put together and has managed to get the financial support of a Serbian brewery to cover the costs.
The reason for attending the event was that, together with two local girls, I had the crazy idea of seeing if using simple equipment and free social media tools and platforms, we could provide some alternative coverage of the event and have fun. The experience would be useful even if it all went wrong. It was self funded so what the heck! Maybe someone would ask us to cover their event.
Our initial experiment can be seen HERE
You will come up with your own comments and criticisms (please make then constructive?) I am sure, but during the course of gathering content I found out two rather disturbing facets surrounding Demofest.
The first was a response from someone in the audience when I asked about how events like this are funded. It seems that the local/regional/entity/national government are not too interested any more in stumping up cash and so the commercial sector has to be approached. That’s normal actually as I still believe hard earned taxes shouldn’t be spent on raves or “headbanger gatherings”. Funding hospitals etc is FAR MORE important.
Pause here. OK Bosnians aren’t too keen on paying taxes but you get the drift?
The local brewery, “Nektar” had funded the first few Demofests, and, allegedly, once they found they were the most recognised beer brand in the area, ceased to sponsor any further as “well we are the top so what’s the point”. Now I say allegedly. I haven’t checked the facts in any way whatsoever, and to be frank am not going to bother, but the perception on the streets is powerful. The perception is that a major local business doesn’t care about promoting anything youthful. If the big players don’t care it won’t say much for the small ones. As I say, perceptions.
The current sponsor “Jelen” is a Serbian brewery, no local connection there at all.
The next concerning strand was that during interviewing some of the festivals’ organisation it seemed that Banja Luka youth don’t want (or don’t see the point) of paying to attend these types of festivals etc. Demofest hadn’t sold too many tickets preferring to allocate various media outlets with competition give-aways.
Pause again.
The “urban” youth of the region aspire to be at the cutting edge of entertainment, technology, fashion and sport. To a greater degree they are doing extremely well in all of the above, but when it comes to pay to see something that’s professionally organised there’s a “push back”. It’s certainly strange to see why.
Bringing good quality acts and performances that are seen across Europe don’t come cheap. There’s no such thing as a free lunch. Sponsorships are a contribution towards operational expenses NOT the funds that will totally pay for an event.
On Day 1 at this years Demofest, there were numerous local bands to see, Kelis was the major attraction and the after party was Ian Pooley. Now argue if you want about the standard of the artists I mentioned, but for 10 BAM (the local currency) = £4.50 = 5.12 Euro = $US 7.40 to see all that is the bargain of a lifetime.
So what is causing young people to complain, to baulk at paying such a small amount?
Maybe they prefer to spend what little money they have on drinking coffee in coffee bars. Maybe “smokes” are better value for money. Maybe the “dependence” culture that the International Community so successful cultivated here both during and post conflict in the late ‘90’s and early 2000’s is now maturing.
I don’t know the answer. I am not that clever.
What I do know is that slowly sponsorships wont be including quasi free entrance to events. If the youth of Bosnia and Hercegovnia don’t start to place some value on their cultural and social activities, then international performers wont come and possibly unscrupulous political concerns will fill the void to manipulate with their own twisted perceptions.
God help us all if the “Turbo” world fills the void.




